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AGENCY-GRADE MARKETING TOOLKIT

48+ tools to amplify your marketing
Irreplaceable by AI
Created by experts, designed for people

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Calculators
Spreadsheets
Templates
References
Strategies
Generators
Guides
Ready-made ideas

Calculators
Spreadsheets
Templates
References
Strategies
Generators
Guides
Ready-made ideas

These tools are no accident

Marketing runs on trust

Hi, my name is
Daniil Wem

Hi, my name is Daniil Wem

Everything you will find in this toolkit was born out of real practice on diverse projects. Because there were no equivalents then and there still are none now, we had to build and refine everything from scratch. Over the years I have walked a long road. Since 2007 I have worked in design. In 2012 I completed higher education in advertising psychology. In 2014 my partner and I opened a digital marketing agency. Since 2016 I have taught courses at several IT schools and startup accelerators. In 2019 I launched the toolkit as a standalone project.

As you can see, marketing is life for me. That is why this set of tools grows every month. Below you will find a vast library of what has already been created, along with announcements of upcoming releases.

Thank you for making marketing better, and may your conversions be sky-high!

Hero Tools

Built for our own work. Tested in thousands of real projects.

Meta Ads Budget Calculator
At last, your budget will be completely transparent:
Predicts spend, cost per buyer, lead and click
Benchmarks for many optimisation goals and countries
Step-by-step tooltips guide you
Profit calculator that adjusts to your margins
Before: The budget was set by guesswork or simply reflected the client’s opinion, leading to unrealistic expectations and low profitability.
After: The budget is calculated from the sales target, ad-delivery optimization, and funnel performance metrics. Expected results and profit are projected upfront, and the funnel is adjusted based on real conversion data.
Marketing Plan 433
A spreadsheet that finally systematizes your marketing:
433 growth points across the funnel
Quick task sorting so you know what matters first
Fits services, products and info-businesses
Built-in analytics
Before: You acted chaotically in every project, without grasping the practical aspects that drive marketing effectiveness. Neural networks handed you only a truncated strategy filled with generic recommendations.
After: You copied the spreadsheet for a specific project and quickly assessed how you could boost efficiency. You found examples and screenshots in the comments and drafted an action plan for yourself and the team.
Daily Ad Analytics with Auto-refresh
Replaces dozens of separate reports and speeds up productive feedback within the project:
Syncs data from the ad account
Handles multiple currencies and exchange rates
Tracks ad, product and funnel metrics with or without tax
Real-time visualisation
Before: Analysis and reporting were monthly, so there was no quick feedback. Costs and other key metrics were calculated without including advertising taxes. Decisions were made intuitively rather than by profitability.
After: Data loads automatically, the client enters key sales numbers once a day, everything else calculates and visualises itself. You see trends, bottlenecks and dozens of metrics for decision-making.
UTM Parameter Generator
Systematizes the backbone of your analytics, leaving no room for error:
Works with every advertising platform
Dynamic tags for each funnel stage
Built-in link shortener and QR codes
Ready-to-use templates plus custom fields
Before: Tags were missing or random, which broke analytics. Team members added labels as they liked, with no unified system. Dynamic audience parameters were getting lost.
After: Every tag carries the right data, all channels align, and templates save hours. Custom tags pass extra data to the CRM and keep a backup of the original source.
Universal Content-Plan Builder
The latest burnout-free approach to content creation:
Idea bank with classification
Auto tasks based on idea status
Handy calendar where content can span several days
Single workspace for the whole team
Before: Content was produced on instinct, good ideas slipped through the cracks, and the team worked out of sync. There was no analytics by content type and no long-term planning.
After: Ideas are captured, refined, classified, and instantly turned into tasks. You get content-type analytics and a clear visual map of responsibilities. Every team member feeds the idea backlog, and you can moderate it with ease.

Meta Ads Budget Calculator
At last, your budget will be completely transparent:
Predicts spend, cost per buyer, lead and click
Benchmarks for many optimisation goals and countries
Step-by-step tooltips guide you
Profit calculator that adjusts to your margins
Before: The budget was set by guesswork or simply reflected the client’s opinion, leading to unrealistic expectations and low profitability.
After: The budget is calculated from the sales target, ad-delivery optimization, and funnel performance metrics. Expected results and profit are projected upfront, and the funnel is adjusted based on real conversion data.
Marketing Plan 433
A spreadsheet that finally systematizes your marketing:
433 growth points across the funnel
Quick task sorting so you know what matters first
Fits services, products and info-businesses
Built-in analytics
Before: You acted chaotically in every project, without grasping the practical aspects that drive marketing effectiveness. Neural networks handed you only a truncated strategy filled with generic recommendations.
After: You copied the spreadsheet for a specific project and quickly assessed how you could boost efficiency. You found examples and screenshots in the comments and drafted an action plan for yourself and the team.
Daily Ad Analytics with Auto-refresh
Replaces dozens of separate reports and speeds up productive feedback within the project:
Syncs data from the ad account
Handles multiple currencies and exchange rates
Tracks ad, product and funnel metrics with or without tax
Real-time visualisation
Before: Analysis and reporting were monthly, so there was no quick feedback. Costs and other key metrics were calculated without including advertising taxes. Decisions were made intuitively rather than by profitability.
After: Data loads automatically, the client enters key sales numbers once a day, everything else calculates and visualises itself. You see trends, bottlenecks and dozens of metrics for decision-making.
UTM Parameter Generator
Systematizes the backbone of your analytics, leaving no room for error:
Works with every advertising platform
Dynamic tags for each funnel stage
Built-in link shortener and QR codes
Ready-to-use templates plus custom fields
Before: Tags were missing or random, which broke analytics. Team members added labels as they liked, with no unified system. Dynamic audience parameters were getting lost.
After: Every tag carries the right data, all channels align, and templates save hours. Custom tags pass extra data to the CRM and keep a backup of the original source.
Universal Content-Plan Builder
The latest burnout-free approach to content creation:
Idea bank with classification
Auto tasks based on idea status
Handy calendar where content can span several days
Single workspace for the whole team
Before: Content was produced on instinct, good ideas slipped through the cracks, and the team worked out of sync. There was no analytics by content type and no long-term planning.
After: Ideas are captured, refined, classified, and instantly turned into tasks. You get content-type analytics and a clear visual map of responsibilities. Every team member feeds the idea backlog, and you can moderate it with ease.

Meta Ads Budget Calculator
At last, your budget will be completely transparent:
Predicts spend, cost per buyer, lead and click
Benchmarks for many optimisation goals and countries
Step-by-step tooltips guide you
Profit calculator that adjusts to your margins
Before: The budget was set by guesswork or simply reflected the client’s opinion, leading to unrealistic expectations and low profitability.
After: The budget is calculated from the sales target, ad-delivery optimization, and funnel performance metrics. Expected results and profit are projected upfront, and the funnel is adjusted based on real conversion data.
Marketing Plan 433
A spreadsheet that finally systematizes your marketing:
433 growth points across the funnel
Quick task sorting so you know what matters first
Fits services, products and info-businesses
Built-in analytics
Before: You acted chaotically in every project, without grasping the practical aspects that drive marketing effectiveness. Neural networks handed you only a truncated strategy filled with generic recommendations.
After: You copied the spreadsheet for a specific project and quickly assessed how you could boost efficiency. You found examples and screenshots in the comments and drafted an action plan for yourself and the team.
Daily Ad Analytics with Auto-refresh
Replaces dozens of separate reports and speeds up productive feedback within the project:
Syncs data from the ad account
Handles multiple currencies and exchange rates
Tracks ad, product and funnel metrics with or without tax
Real-time visualisation
Before: Analysis and reporting were monthly, so there was no quick feedback. Costs and other key metrics were calculated without including advertising taxes. Decisions were made intuitively rather than by profitability.
After: Data loads automatically, the client enters key sales numbers once a day, everything else calculates and visualises itself. You see trends, bottlenecks and dozens of metrics for decision-making.
UTM Parameter Generator
Systematizes the backbone of your analytics, leaving no room for error:
Works with every advertising platform
Dynamic tags for each funnel stage
Built-in link shortener and QR codes
Ready-to-use templates plus custom fields
Before: Tags were missing or random, which broke analytics. Team members added labels as they liked, with no unified system. Dynamic audience parameters were getting lost.
After: Every tag carries the right data, all channels align, and templates save hours. Custom tags pass extra data to the CRM and keep a backup of the original source.
Universal Content-Plan Builder
The latest burnout-free approach to content creation:
Idea bank with classification
Auto tasks based on idea status
Handy calendar where content can span several days
Single workspace for the whole team
Before: Content was produced on instinct, good ideas slipped through the cracks, and the team worked out of sync. There was no analytics by content type and no long-term planning.
After: Ideas are captured, refined, classified, and instantly turned into tasks. You get content-type analytics and a clear visual map of responsibilities. Every team member feeds the idea backlog, and you can moderate it with ease.

These five tools are only a small slice of the toolkit. All updates and new releases are included in the standard plan.

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No tool replaces you, but each one can boost you and give clear fixes for dozens of issues.

Each of the 48+ tools amplifies you and every project you lead.

Generators

Guides

Templates

Strategies

References

Spreadsheets

Calculators

Generators

Guides

Templates

Strategies

References

Spreadsheets

Calculators

Spreadsheets

References

Strategies

Templates

Guides

Generators

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